4つの力、一つの年——2027年、バスケットボールの地図が塗り替わる | FOUR FORCES, ONE YEAR: HOW 2027 WILL REDRAW BASKETBALL'S MAP
2027年。この年はワールドカップで世界中のプレーヤー達がカタールに集結する。
そして、この年はNBAやヨーロッパ、そして日本も関わる重要な年になるかもしれない。
2027...The year players from around the world converge on Qatar for the World Cup. It may also be the most consequential year yet for the NBA, for Europe — and for Japan.
Basketball-driven revenue leader with 20+ years in international business development, including 15+ years leading sponsorship growth, brand expansion, and strategic partnerships across the global basketball industry. Open to relocation to Japan.
Born in New York and raised in Tokyo, Chris transitioned into broadcasting and analysis after retiring as a player. Known for his clear delivery and data-driven insights, he now works as a commentator, reporter, simultaneous interpreter, and writer.
Last month, Olympiacos beat Real Madrid to win the EuroLeague in Athens, in front of their own people. Watching it, I kept thinking the same thing. The noise in a Greek arena does not come from a halftime show. It comes from the stands, from families who have followed the club for generations.
But the real story is not who won in Athens. It is where the game is heading, and how fast. For the first time, basketball is no longer organized around a single capital. The power is spreading, pulled in different directions by four distinct forces. The year they meet is already on the calendar: 2027.
In the autumn of 2027, two things happen almost at once. The FIBA Basketball World Cup is played in Doha, Qatar, the first ever held in the Arab world. Weeks later, the NBA is aiming to launch its new European league in October 2027. [1]
The biggest event in the national-team game taking place in the Gulf, and the NBA opening a league in Europe, in the same season. That is the clearest sign yet of a map being redrawn in real time, by four forces. Here is how I see each of them.
第一の力:NBAのヨーロッパ進出/FORCE ONE: THE NBA, MOVING INTO EUROPE
The NBA is the dominant pole, and the one making the moves. I wrote here in January that its European expansion was no longer an experiment. Since then it has only become more concrete.
The plan, as its own executives have described it, is a 16-team league, with 12 "permanent" spots and the other four available through qualifying. [1] The 12 permanent franchises would buy their way in: reports put the price of a permanent slot at 500 million dollars or more. Bids closed on June 29, with offers at that floor recorded in every city. The league is now choosing winners. [2] The target cities cover the map of European basketball: London, Manchester, Paris, Lyon, Madrid, Barcelona, Rome, Milan, Munich, Berlin, Athens, Istanbul.
The four open spots are the part worth getting right, because they work on merit, not money. The two Basketball Champions League finalists would take two of the spots, and the other two would be decided in qualifying tournaments in late June 2027, with entries based on domestic league rankings. [3] In other words, a club like Joventut de Badalona, the team that gave the world Ricky Rubio, would not pay 500 million for a seat. If it won the Champions League, it would earn its place that season on the court. It is a hybrid: American-style franchise stability for the core, European-style promotion for the edges. The exact qualifying mechanism is not yet finalized, and the cities and clubs remain targets, not signed deals.
There is a quiet logic to all of this. Every NBA MVP since 2019 has been an international player — Greek, Serbian, Cameroonian, Canadian. [4][5] The league is setting up shop in the home of the players who now define it.
第二の力:ユーロリーグ、地盤を固める/FORCE TWO: THE EUROLEAGUE, HOLDING ITS GROUND
Basketball-driven revenue leader with 20+ years in international business development, including 15+ years leading sponsorship growth, brand expansion, and strategic partnerships across the global basketball industry. Open to relocation to Japan.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.
A writer for The Playmaker, I coach players and study the game through player development and basketball theory. I collaborate with Chris Sasaki on media and analysis projects, delivering clear, practical insights for both players and fans.